The Show
MEDICA
DÜSSELDORF, GERMANY
Medica is the world‘s largest medical marketplace held annually in Düsseldorf, Germany. Medica had 81,000 visitors from various sectors of the global healthcare industry.
The Brief
The brief was to design and build an exhibition stand at Medica. The aim was to raise awareness of the Welsh Life Sciences sector and the profile of the Life Sciences Hub Wales as well as provide an environment within which key decision-makers, potential inward investors and trade delegates could learn more about the sector.
The Design
The design created was visually striking with a contemporary, ultra-modern feel and a strong “Wales” visual branding presence. It provided a suitable environment in which the Client and its partners could conduct business meetings and allowed for a flow of visitors through the stand, thus maximising engagement. The stand design included the “Wales” branded signage throughout, raising the profile of the Life Sciences in Wales on an international scale.
The client and the individual exhibitors were delighted with the end result.
The Outcome
“I just wanted to put in writing how pleased we were with the stand for Medica. Everything has gone so smoothly from planning to delivery. We’ve had amazing feedback from all exhibitors at the show – all saying how outstanding the design of the stand was.
I wanted to say a big thank you to the whole team and please send my thanks to the team who worked so hard setting up for us, we’re massively grateful.”
Cerys Edwards
Events Manager, Life Sciences
Welsh Government
