The Show
DEAL is one of the largest shows for the entertainment, amusement and
leisure industry in the Middle East region with visitor participation from over 100 countries.
The Brief
From a simple straightforward list of wants and needs we decided to propose something different that would move onwards the overall look and feel for this client and move the whole worldwide project forward again with a completely new and fresh image focusing on showing a look that promotes their modernism, engineering prowess and exciting market leadership position.
The Design
As above we sought to re-invigorate the client’s outward persona and show them in a new, progressive, and more engineered way. The rippled ceilings copy the overall shapes within the logo form and bring this to life in a rather special way. Special model tables that snuggly fit together one to another present their models in a totally new way whist adding small screens to these showed relevant footage of the rides operating in the parks themselves to bring growing visitor involvement.
The Outcome
We loved this new look, we were the best stand in the show and we want to roll this out across all of our world shows.
Rick Hunter CEO Proslide.
