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Sigma at The Photography Show Exhibition, the full stand design.

The Show



The Photography Show is the largest event of its kind in the UK, welcoming more than 30,000 visitors every year.

The show floor hosts a line-up of 350+ exhibitors, including globally recognised brands.

Sigma at The Photography Show Exhibition, with areas to showcase products and AV screen.

The Brief

We were delighted to be asked to build an exhibition stand for ‘Sigma Imaging’ at The Photography Show. We were surprised to be provided with a simple ‘can we have something like this’ plan and be asked to build and project manage their 80sqm contemporary look and feel island stand. Why us we asked?  We know you will deliver and we want it done properly was the answer.

The Design

We incorporated all the clients’ requirements which specifically ‘focused’ upon the extensive displaying of their products - large display towers with illuminated showcases; recessed panels fully illuminated top and bottom; and an elevated long lens counter for demonstration purposes.


The overall look of the stand was ‘flash’ and certainly created an ‘optical’ impact. With everything being so open, this certainly

encouraged engagement. We were very pleased with the stand and extremely pleased that it was so well received by the client.

Sigma at The Photography Show Exhibition, the design.
Sigma at The Photography Show Exhibition, with areas to showcase products.
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The Outcome

“We asked Event-Exhibition to do something stand builders aren’t always keen on - to build a stand for us to a pre-existing plan! In spite of this unusual and ‘creativity crushing’ brief, they were professional before, during and after the event.


The build quality was good; the costs reasonable; and any issues before or during the build resolved easily. Easily for us (perhaps not so much so for them of course) but that’s the way it should be! Very happy to recommend Event Exhibition Ltd.”


Ed Spencer

Sigma Imaging (UK) Ltd.

Skyjack at Bauma
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