They needed height so they could be seen and located as they were are at the back of the hall - Check.
They needed to get the big and heavy products right onto front of the stand - Check.
They needed to create a simple ‘European style’ stand out graphic scheme where less is
more and its simple to understand the message - Check.
They needed to make it affordable - Check.
It had to be just done and delivered with no fuss - Check.
Simple really.
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